MADRID BLOOMS
Where flowers tell stories, shape spaces, and push the boundaries of design. Floral design has long ceased to be merely an accompaniment to festive moments. It is becoming an independent creative discipline that bridges aesthetics, craftsmanship, emotion, and a sense of space. It is precisely this transformation that the international congress MADRID BLOOMS captures — an event that turns Madrid into the the world capital of floristry every year. At the Palacio de Santa Bárbara, it brings together leading florists, designers, students, and suppliers from around the world, opening the floor to new visual languages, sustainable approaches, and the sharing of expertise. We present four personalities who are shaping the face of contemporary floral design today.
STUDIO LILO: OPULENT MINIMALISM
The work of Lilo Klinkenberg moves between floristry, sculpture, and architecture. She works with flowers, moss, and grasses same as a sculptor works with clay — modelling, layering, and building structures that often merge with the space they enter. Monochromatic compositions read as living objects: organic, yet precisely composed. Her signature rests on opulent minimalism. She finds inspiration where nature asserts itself unexpectedly within urban environments — on walls, façades, and within disrupted urban structures. Lilo deliberately subverts expectation, creating installations that invite you to seek their logic and surrender to a world where the rules of both nature and space are
governed entirely by her own imagination.
SEPTEMBER STUDIO: REFINED MAXIMALISM
Bryce Heyworth approaches floristry as an open field for contemporary visual practice. Flowers are his central point, around which he constructs a broader visual language connecting music, fashion, and contemporary art. In his compositions, he brings together flowers with natural forms, bold colour, and unexpected material contrasts that push his arrangements beyond the boundaries of classical floral decoration. His signature is built on the principle of refined maximalism — richness that never feels accidental, but precisely
composed. September Studio creates installations that sit at the intersection of floristry, object-making, and decorative still life.
BLUE JASMINE FLORAL: AN ENDLESS FLORAL STORY
Flowers that refuse to stay grounded. The work of florist Paulina Nieliwocki feels as though it is growing before your eyes — freely, airily, without fixed edges. Her signature is built on movement, the layering of delicate blooms, and a relationship with space that makes her arrangements feel almost intangible. Empty space plays an equally important role in her work — room that allows individual elements to breathe while simultaneously building
tension. She describes her own style as ethereal and grounds it in the principle of storytelling: every bouquet has its beginning, its middle, and its plot twist. In bridal floristry, she creates compositions that do not read as decoration, but as a living story held in the arms of the bride.
VICTORIA CLAUSEN: EMPATHETIC ELEGANCE
Victoria Clausen consciously resists the idea of a single recognisable signature. She conceives every wedding as an original whole, shaped by the stories of the bride and groom and the character of the venue. The ability to respond to the reality of a space — and to the unexpected — is something she considers one of the most essential parts of her work. She often seeks inspiration outside the flowers themselves — in the colour of a fabric, the movement of a material, or the proportions of a room. It is this sensitivity to detail that gives her work a particular naturalness: the decoration does not feel like an added layer, but like an organic part of the environment — threading through the space, appearing in unexpected places, and quietly, unmistakably, unifying the entire wedding day.
Text: Julie Podlaha Zákostelecká | Photo: Loza Estudio | Art Direction: Manuel Godoy Pareja
