Jewellery reflects the personality of its wearers, completes their expression and determines their energy. The wearer must identify with them. That's why we consider jewellery to be an essential part of our wardrobe and that's exactly why we were attracted to the unique pieces by Slovak designer Veronika Zeleznikova, aka Želé. 

"I don't make jewellery for everyone."  

That's the designer's motto, which definitely has something to it. Želé's work is completely original and unique. Her pieces are unlike any other. Veronika creates each piece of jewelry one piece at a time so that each owner has her one unique piece. Her piece of the puzzle. Her own piece of energy. Veronika puts a piece of herself into each piece of jewellery. 

The distinctive feature of Žele's work is the author's natural metal bismuth, which is transformed through a chemical process into unique crystals. Alchemy, experimentation, searching for limits and overlaps. All this is behind the creation and the final appearance of the crystals.  

 The young designer has already produced several collections, but our favourite is the latest one - the Queen collection. Because each of us can be a queen.  

A ring, a necklace, a bracelet, earrings, a brooch, a headband, a hairpin or a crown. Who will be king? Who will be the queen?  

Visit Veronika in the new pro.story studio in Zlín. 

Photo: Kristína Opálková I Text: Klára Šťastná